Sure, Twitter is a great way to promote anything, really, but aimlessly tweeting about your new app just isn't going to be as effective as you may think. Instead of tweeting at whomever you think you may be listening, follow these simple rules and you will find your message reaching the masses with relative ease.
Create a Twitter Account for the App You're Launching
Create a Twitter account for the app. After you create it, take a few minutes to use the search feature to find people who fit the app's target audience description. For instance, if you create a recipe app, search for "foodies", "food", and "cook." Twitter will pull several lists of people it thinks you should follow. Once you start following people, many of them will follow you back, so you can start building a community and engaging with your potential customers.
Properly Monitor and Engage Your Account to Foster a Sense of Community
Don't just set it and forget it. Regularly check your Twitter account, being sure to follow your new followers back, and introduce yourself to them. Have conversation. Answer questions. Ask questions. Link your website to your Twitter account, and make sure to include your website URL on your Twitter profile. If you are involved in any other social media websites for the purpose of promoting your app, make sure your website visitors see all the various places they can find you online.
Post Questions and Comments About Your App
If you are working on a fix, or a new feature for your app, Twitter is a good way to let a lot of people know at the same time. This is also a good way to handle some customer service issues, which can improve your credibility and the overall image of your brand. Occasionally ask followers to "retweet" your major announcements to their followers to help get the word out about the app and keep people talking about it.
Tweet Other Relevant Information to Your Followers
If the only thing you do is talk about yourself and promote your product, you will lose credibility with your followers, and they will stop paying attention to you. When no one is paying attention to you, your marketing efforts are wasted. When you release a press release, or any other information about your app through other online mediums, be sure to let your followers know. This will help to keep them interested and engaged in your brand.
Drive Traffic
Twitter can drive traffic to your website where people can learn more about the app, or directly to the app store where they can purchase the app and leave a review. This is part of your strategy is best saved for when your following has grown considerably.
Don't let the fact that you're limited to 140 characters stop you from being able to communicate your message to potential customers. Twitter will not bring instant or overnight success, but with the right marketing strategy in place Twitter can be a major source of your app sales.
Create a Twitter Account for the App You're Launching
Create a Twitter account for the app. After you create it, take a few minutes to use the search feature to find people who fit the app's target audience description. For instance, if you create a recipe app, search for "foodies", "food", and "cook." Twitter will pull several lists of people it thinks you should follow. Once you start following people, many of them will follow you back, so you can start building a community and engaging with your potential customers.
Properly Monitor and Engage Your Account to Foster a Sense of Community
Don't just set it and forget it. Regularly check your Twitter account, being sure to follow your new followers back, and introduce yourself to them. Have conversation. Answer questions. Ask questions. Link your website to your Twitter account, and make sure to include your website URL on your Twitter profile. If you are involved in any other social media websites for the purpose of promoting your app, make sure your website visitors see all the various places they can find you online.
Post Questions and Comments About Your App
If you are working on a fix, or a new feature for your app, Twitter is a good way to let a lot of people know at the same time. This is also a good way to handle some customer service issues, which can improve your credibility and the overall image of your brand. Occasionally ask followers to "retweet" your major announcements to their followers to help get the word out about the app and keep people talking about it.
Tweet Other Relevant Information to Your Followers
If the only thing you do is talk about yourself and promote your product, you will lose credibility with your followers, and they will stop paying attention to you. When no one is paying attention to you, your marketing efforts are wasted. When you release a press release, or any other information about your app through other online mediums, be sure to let your followers know. This will help to keep them interested and engaged in your brand.
Drive Traffic
Twitter can drive traffic to your website where people can learn more about the app, or directly to the app store where they can purchase the app and leave a review. This is part of your strategy is best saved for when your following has grown considerably.
Don't let the fact that you're limited to 140 characters stop you from being able to communicate your message to potential customers. Twitter will not bring instant or overnight success, but with the right marketing strategy in place Twitter can be a major source of your app sales.
Lucinda Watrous is a freelance SEO article writer and WordPress website designer. She is also a die hard foodie, married to an aspiring culinary extraordinaire. Visit her website at: http://lucindauncensored.com.
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